Outbrain Review

This content piece provides an Outbrain Review. Outbrain continues to be one of the success stories in ad networks around the world. It has been able to extend its reach of partners and customers to include some of the biggest brands in the industry which includes CNN, Abc News, Sky News, etc. The ad network in itself is a sponsored content network for publishers to make use of. The ad network works in a simple way; it can help publishers earn revenue as a result of the number of visitors that come to their website as well as being able to advertise the content.

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The ad network has continued to make its mark in the industry over the years. Established in the year 2006, the ad network was created to allow promotion of high quality content to users around the world. The platform provided by Outbrain is both expansive and welcoming. More and more advertisers and publishers are able to deal with one another and ensure proper advertisement of their brands. Since Outbrain is a relatively new and more unique form of monetization, it has a growing demand in the market as of now. The ad network to its credit has been able to produce around 200 billion recommendations monthly, as well as being able to reach a global audience of 557 million per month.

Here is a look at some of the features that make Outbrain a good ad network to work with:

  • A good source of producing traffic to your website and or blog post
  • The ad network is able to tackle and attract more specific customers with a targeted approach that will engage with the traffic and spend longer time on the website.
  • The average spend per visitors on Outbrain is near about 25 pence per visitor
  • Content promotions opens up newer advertising avenues to include newer users and newer channels
  • Amplification of the content
  • Excellent customer support

Outbrain Rates

The rates being charged by Outbrain are competitive to say the least. The ad network is able to offer a wide variety of services to its customers be it publishers and advertisers and it is only natural that Outbrain charges its customers for it. Fortunately, Outbrain rates aren’t justifiable, they are also reasonable and most advertisers and publishers are able to afford these rates. The rates charged by Outbrain for its services are different to the rates that it pays to the publishers for running the high quality promoted content on their website or blog post.

Despite the fact that the two rates are well guarded on the website, according to most publishers the rate being paid to publish promoted content on their website is good. The fill rate is considerably high and the rates being paid make it profitable for the publisher to promote the content on their website. The rates being paid are determined according to a scientific calculations taking into account the number of visitors that a website or blog entertains, instead of deciding the rate arbitrarily.

Outbrain Ad Types

There are a number of different types of ad types on offer at Outbrain. The wealth of options available at Outbrain is largely down to the fact that publishers and advertisers alike crave variety. Most advertisers may want to check for different ad types, in addition to promoted content to get their brand’s message across to the people that want it. Similarly, Outbrain does offer a variety of ad types.

Here is a look at the Outbrain Ad Types on offer:

  • Rich Media Display Ads
  • Custom Display Ads
  • Mobile Web Ads
  • In feed Ads
  • Recommendation Widget Ads
  • Custom Native Ads

Outbrain vs AdSense

Outbrain vs AdSense is a comparison that will outline the potential of the former ad network. AdSense continues to be the leading ad network in the industry and being powered by Google means its scale of operations is spread out all over the globe. Unfortunately, for Outbrain despite its growth in recent years, it is unable to match the area of operation offered by AdSense.

Outbrain is able to offer its publishers competitive rates. The ad network is skeptic about the quality of the content on offer and will typically have the content looked over before it is published to make sure that the publisher’s website doesn’t suffer as a result. Similarly, in terms of support Outbrain is able to come close to AdSense. In terms of quality of services, both offer utmost quality to publishers and advertisers. The only thing that sets the two apart is that being backed up by Google means AdSense offers a greater technological edge over the other ad network. Similarly, its economic clout means it can afford to pay publishers higher and charge them lower rates than what is possible for AdSense to charge.

Despite the fight that Outbrain may not have been able to beat AdSense, it continues to be a leading ad network and one that operates a relatively new form of promotion. For people who are looking to choose a different ad network and experiment, Outbrain is a good option.

Outbrain Review, Rates, Overall

Outbrain review, rates, and overall outlines that while the ad network continues to have room to grow it does offer a wide range of services to its customers already. The services being offered by Outbrain are unique and by way of promoted content, it can help advertisers send their message across to the general public in a more targeted, specific and detailed way.

Outbrain is also a good choice for publishers who are looking to increase the number of visitors on their website by having their content promoted on different websites. The ad network stays strictly professional, establishing a minimum traffic limit for publishers to enter the ad network and enjoy the services being offered. The ad network works by way of a simple widget which is both easy to install and use. Another plus is that Outbrain in spite of its competitive rates is relatively new and there ample room for improvement which means the rates being offered to publishers is likely to increase even further.

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Content.ad Review

Content.ad Review

There are few ad networks that are able to advertise content without making it sound like spam. One of the companies that are a pioneer in content advertising is Content.ad. This blog post is a Content.ad review, which will take a look at the different aspects of the native advertising network and how it matches up against the more established market leader in the world of ad networks.

There are few ad networks dealing with content as popular as Content.ad. The network pays publishers to display high quality promoted content on their websites, across the web and on mobile applications, etc. The ad network is a more modern form of earning money of the number of people that you entertain online. Publishers are given a chance to earn money by using the algorithm system on their websites.

The content provided by content.ad networks is usually responsive, it is adjustable in size in line with the outlook of the website; and it loads fast. All of these are measures intended to make sure that the publisher’s website and their reputation is not tarnished because of the ads and that they can enjoy normal functionality on it.

Here is a look at some of the features that Content.ad has to offer to the customers that have become a part of their platform:

  • It is fast, in most case it takes little time to sign up and start the process of advertising your brand
  • It is compatible across a wide range of devices including tablets, mobile, PCs, etc.
  • Higher rates offered to publishers for worldwide traffic
  • Makes sure that the publisher’s website is free of malware, etc.
  • Does not use ads for objectionable content, which include pornography, etc.
  • Offers customers a powerful publisher panel which is backed with loads of advanced features and it can give a person access to hundreds of real time statistics.

Content.ad Rates

The rates being charged by Content.ad are acceptable and justifiable for their services; a good thing is that the rate being paid to the publishers is based on a number of factors that make sure there is no bias against a publisher. Higher Content.ad rates are usually offered to a publisher who has traffic on their websites generated all over the world. The website needs to be free of malware. The fact of the matter is that the higher the rates offered to the publisher, the more traffic they need to be able to generate. The calculation of the rates being paid is made on the basis of eCPM and eCPC advertising.

In terms of the rate that the network charges for its services and for the tools that it provides. That is not as much as one would expect from a network that is able to provide the kind of facilities that are provided by Content.ad. The quality of the promoted content is good, so is the turnaround time. All of this justifies the rate that they are charging, which is still less than rates being charged by other ad networks.

Content.ad Ad Types

The quality of an ad network can usually been ascertained by the type of ads that they have on offer. Content.ad strives to have a wide range of content related ads that can be used on websites to promote brands that advertisers want to promote. Some of the leading ad networks have a wide array of ad types on offer. This is primarily down to the fact that the more wide the array of ad types, the more advertisers and publishers can be attracted to the ad network.

Here is a look at some of the Content.ad ad types on offer:

  • Display Ads
  • Banner Ads
  • Pop Up ads
  • Pop Down Ads
  • Side Bar Ads
  • Promoted Content Ads

Content.ad vs AdSense

At the end of the day, an ad network has to compete with another ad network. Content.ad vs AdSense is one of the comparison that will help provide a measure of the Content.ad ad network.

In terms of quality of service, both AdSense and Content.ad are able to offer a wide range of services to their customers. The two systems offer tools and inventory that can be used to produce advertisements that are both easy to access and targeted at the customers. AdSense understandably is able to take a slight lead in this regard because of it being a Google network.

In terms of area of operations, Content.ad is able to offer a wide range of both publishers and advertisers. This wide array is more than what most ad networks are able to offer. Unfortunately, for the ad network though, Ad Sense has a much bigger area of operations. AdSense operates all over the world in 196 countries, with revenue streams coming from all over the world. It is also one of the largest website collections in the world.

All in all, while Content.ad is unable to topple AdSense, it does pack a punch. It has a number of good things on offer, which makes it a good choice for people who are looking to experiment with ad networks and would want to change AdSense.

Content.ad Review, Rates, Overall

It can be said, having gone through Content.ad review, rates, overall that the ad network does have ability. There is a reason that it is the most popular ad network in the world and the fact of the matter is that while ad networks are not a new addition to the world of online advertising, there are seldom the right content advertisement networks. This network aims to change that situation, and in the process. it becomes a good choice for publishers.

Overall, content.ad is one network that you can and you should use. It is able to offer the right rates, based on proper calculations of visitors. On top of that, the content is looked at by the team of the ad network to make sure it is able to get through the strict and quality standard set by the network.

Taboola Review

This Taboola review will take a look at the different features of the top sponsored ad network in the world. Taboola is similar to other ad networking applications including Outbrain etc. which continue to set the tone for promoted content around the world. Taboola was founded in the year 2007. It continues to be one of the most sought after ad networks for publishers and advertisers alike as far as sponsored content is concerned.

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Because of its size, the ad network has strict requirements for publishers that can become a part. To become a part, publishers need to have a minimum traffic of 500,000 page view per month, unless they are looking to use the promoted content to increase the number of visitors coming to their area. The ad network is fairly popular among publishers and advertisers and that is largely because it offers a wide range of state of the art services to them.

Its customers include large and successful firms such as TMZ, New York Times, etc. The ad network offers a steady stream of revenue to publishers who are able to come through the publisher requirements. On the other hand, advertisers simply have a chance to get content on websites where it has more chance of being clicked on and read. This means that Taboola offers advertisers access to responsive customers.

Here is a look at some of the features that are offered by Taboola.

  • A steady and healthy pay to publishers who are able to offer the right number of visitors on their websites
  • A simple widget which can be easy installed, found and made use of to get started with content promotion
  • Customer support system to help customers all the way, irrespective of the need and whether it is a publisher or an advertiser
  • Website variations in different languages to help reach out to people all over the globe, including one in Spanish.
  • Provides targeted traffic
  • A healthy CTR
  • A fill rate of 100%
  • Easy to handle and customize the advertisements
  • Publishers and advertisers have complete control over the content

Taboola Rates

An ad network is unable to flourish if it cannot offer publishers the right rate for their ad spaces and charge lower rates from advertisers that they are going to pay other advertising networks. The high CTR is what has shot the Taboola up to fame. The rate for ad spaces and promoted content being displayed on another person’s website is typically high which has meant that publishers can get as high a CTR as 15% or $0.15 per click.

Despite the fact that Taboola rates are well guarded on their website, the rates they charge for their services aren’t high either. The charges are a proportion of the earning of the publisher, making it reasonable for the advertiser and the publisher. For both, the need to pay Taboola is down to the fact that it provides them with facilities to check the performance of the advertisement real time, gives them complete control over the advertisements on offer.  The rates offered by Taboola are one of the reasons why promoted content has continued to become popular over the years and hence is justifiable.

Taboola Ad Types

For an ad network to be able to survive, it needs to be able to cater to the needs of the publishers and the advertisers. Different advertisers can have different needs. Most advertisers don’t have a set advertising type in mind and would prefer to be able to have options in their purchase. The same is the case for publishers; certain publishers are not comfortable with certain types of ads. Similarly, Taboola understands the need in the market and is thus able to produce high quality ad types.

Here is a look at the Taboola ad types on offer:

  • In Content Ads
  • Side Bar Widget
  • Link Widget
  • Related Content Widget
  • Custom Native Ads
  • Rich Media Display Ads
  • Custom Display Ads
  • Mobile Web Ads

Taboola vs AdSense

Taboola vs AdSense is a comparison that needs to be made if proper review of Taboola is to be made. The important thing about AdSense is that it is powered by Google. This means in terms of the span of operation, AdSense is able to beat Taboola. Despite that, Taboola does have a sizeable coverage of its own. Testament to its multi cultural appeal is the fact that its website has a translated version in different languages.

The rates being offered by Taboola and AdSense are similar in more ways than one. First up, the rates both ad networks offer to the publishers are high which is why more and more publishers are willing to let promoted content on their website. Similarly, the rates they charge for their services are low. AdSense is able to offer lower rates primarily because of its financial clout and that is what makes it better in terms of rates to Taboola.

Despite that, Taboola continues to be a high quality ad network, which focuses most of its energy on content promotion advertising. It is a good network for people to use who are looking to experiment with their advertising network.

Taboola Review, Rates, Overall

In conclusion, having taken a look at Taboola review, rates, overall, it is clear that the ad network has distinct potential. It offers a wide range of services to customers, irrespective of whether they are publishers or advertisers. It offers a wide variety of ad types in addition to promoted contents, and yet that continues to be the mainstay of the ad network.

The rate that it is offering as well as the overall performance of the ad network is encouraging. It is willing to provide the right rates to publishers in a bid to encourage them to allow more space. The customer support personnel for example are willing to help advertisers and publishers with different customer support representatives to ensure they are able to understand the ad network, and make the most of its functionality.

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