Apple can’t stay too far behind as far as the world of technology is concerned. The company has a wide array of products that they have to offer to a large number of customers around the world. Similarly, it also has a presence in the mobile ad network market with its own mobile ad network iAd. This content piece will have an iAd review, which takes a look at the ad network of one of the largest technology companies in the world, which has a history of innovation.
The iAd platform was launched by Apple back in 2010. However, in June 2016, it has stopped the download of its iAd system for the general public. The closing down of the system is likely to be systematic and has started to take place. Despite the fact that it is shutting down, iAd continues to be an important ad network in the world of mobile advertising and it continues to offer outlets as the largest iOS-specific ad network in the world of application developers.
iAd ad network only caters to iOS devices and other Android applications for example may find it difficult to make use of the ad network. Irrespective, it does provide a pertinent and particular advertisement option for iOS app developers to earn money off their applications.
Here is a look at some of the features on offer at iOS applications:
- The largest network of iOS advertisers on offer
- iOS supported developer system made by the company that created iOS
- A 70% payout to the developers for advertisement on their applications
- State of the art technology
- A minimum payment threshold of $150
- A knowledge base for users to understand the working of the system
- Strong vetting of potential publishers
For an ad network, the most important thing is the rates that they charge for their services and the amount of revenue that the publishers/developers can earn after making their ad spaces available to the network. iAd network, backed by the clout of Apple, is able to charge lower prices for its services, ensuring the that iAd rates offer a 70% portion to the developers. The rates may not be the cheapest on the block, but they are more than justified.
The rates being charged by iAd have improved with time. When it first launched, it was staunch in its approach, demanding advertisers to pay $1 million buy in payment to become a part of the iAd ad network. The minimum payment threshold is also set at a higher $150, which means the average advertisers are unable to properly advertise their product, instead having to worry about their activity.
Fortunately, the quality of services and the sheer size of the number of iOS applications on offer justifies the rates being charged by the iAd ad network.
iAd Ad Types
There are a number of ad networks in the market and the type of ads that they have to offer sets one apart from another. At the end of the day, the types of ads on offer outline the potential that an ad network holds. iAd being the flagship ad network of Apple has immense potential as the biggest iOS specific ad network in the ad world. Here is a look at the iAd ad types on offer:
- Video Ads
- Full page Ads
- MREC Ads
- Pop up ads
- Website Ads
iAd vs AdSense
iAd vs AdSense is the battle of the biggies. It is actually nit just two ad networks against one another; this is a comparison of Apple’s ad network with Google’s ad network. At the end of the day the two ad networks are extremely different to one another. While AdSense makes use of Google supported ads, iAd network focuses primarily on advertisements in iOS devices. iOS devices by Apple include, iPhones, iPads, Macbooks, etc.
The two ad networks may agree on vetting of publishers/developers may be similar to some extent, but the way the two networks go about this vetting is different. With AdSense, the vetting has more to do with the number of people that visit the publisher’s website or use their application, while iAd membership needs a lump sum payment to be made to become a part of that system.
Similarly, the rates being charged by the two ad networks are extremely different. The minimum payment threshold of iAd is higher and so is the rate that they charge for their services. In terms of a comparison, AdSense is able to outplay iAd primarily because while the later is restricted to a certain type, AdSense is able to cater to a wide range of publishers and advertisers all around the world, irrespective of the type of devices.
iAd Review, Rates, Overall
The journey of iAd application has one of constant improvement. When it started out, despite having immense potential and state of the art technology including iWorkBench technology, which allows advertisers to handle and customize their ads, it was hard to attract a wide range of publishers to the application. This was largely down to the buy in fee that was set by the network for any advertiser that wanted to enter the network. This fee has since then been decreased from a million to a hundred thousand and back in 2013 it was made $50. This money has meant it has virtually enabled a number of advertisers to enter the iAd network.
The technology on display and the tools that it offers its customers is unparallel for their ad network. Unfortunately, the only drawback that has set this ad network back is that it is only for iOS supported devices. This means that other applications which are specifically for android for example cannot make use of the network. A large number of users make use of android mobile devices and only keeping itself to iOS devices has been one of the reasons why Apple has moved to end the iAd ad network. All in all, as part of the iAd review, rates, overall it can be said that it is a good ad network for iOS application developers and advertisers.