This content piece will provide an Mgid review. The company, one of the few advertising networks in the market that continue to thrive, was formed back in the year 2004 when a programmer from Ukraine in his young age created a modern native advertising technology. After years of hard work, Mgid took a proper ad network form in 2008 when it was started in New York City. As the website puts it, the ad network is a market expert in high quality content promotion as far content in entertainment and lifestyle areas are concerned.
Mgid, has since become a part of the Finam Global fund. Primarily, Mgid is an advertising network that deals with native advertising. Due to its positioning in the US, it is able to work with some of the most reputable publishers and large advertisers around the world. The ad network is similar in operation to Outbrain and Taboola. As of now, it is estimated that the company has over 54 billion recommendations per month. Despite its size, the ad network has real emphasis on quality, with each content piece being vetted before it is approved. Irrespective of its scale of operation, the ad network and its quality services are still accessible to niches that include online shops to blog posts, etc.
No ad network can grow to such a scale without having the right features to back it up. Here is a look at some of the features Mgid review conjured up:
- Offers 100% fill rates
- Payments are never late
- Performance and revenue can be tracked by the publisher and advertiser in real time
- Entertains over 165 million unique visitors each month
- Competitive rates
- Widget is easy to install and use
- Can be used in contention with Google AdSense
- Unwanted Ads can be blocked
- Proper, dedicated support
The Mgid rates policy is not clearly visible on their website. It is not the first network to be guarded about the rates that they offer to publishers and the rate that they charge for themselves. Irrespective, it does offer good rates for publishers who are looking to display advertisements on their website and earn revenue off the number of visitors that come to their site. The average RPM offered to publishers is $1-3 without caps.
On the other hand, it is pretty competitive in terms of the rate that it charges. Most of the rates that are being charged are justifiable to the advertiser and the publisher on basis of the tools and facilities that the ad network offers them. The ad network offers them a simple and easy to install widget which can be used even by first timers. The added support provided to the customers is another plus. The support staff is willing to help all the publishers and advertisers enjoy the best of the widget.
Mgid Ad Types
For an ad network to flourish it needs to have the right advertisement types available on their website. This is important primarily because certain publishers may not be comfortable with displaying certain types of advertisements on their website while other may be. Similarly, certain advertisers may want the advertisements displayed in a certain ad type. If Mgid was unable to have a wide variety of ad types, it would lose these publishers and advertisers.
Here is a look at the Mgid Ad types on offer to customers:
- Rich Media Display Ads
- Custom Display Ads
- Mobile Web Ads
- In feed Ads
- Recommendation Widget Ads
- Custom Native Ads
Mgid vs AdSense
In terms of the network itself there are few people that are willing to complain about it. The ad network has continued to grow with time. But does it really have enough to stand its ground in an Mgid vs AdSense review? While AdSense is backed up by Google, Mgid has a financial giant Finam behind it.
The two have similar policies with regards to banned content and ads that should not be displayed. However, where the former only deals with native advertisements, the latter is a more wide spread ad network that caters to the needs of the people in general. AdSense uses Google ads to advertise its content, whereas Mgid is restricted to entertainment lifestyle and sports related advertisement. While the two are close by in terms of the rate charged, AdSense offers greater value to publishers on the fill rates.
While Mgid does offer excessive support to the customers as well as the chance to observe the performance of the advertisement in real time, the sheer size and volume of operation of AdSense leaves Mgid struggling. This does not mean that Mgid is not an ad network up to scratch. It is a good ad network which has promising prospects and can be used by advertisers and publishers looking to experiment with their ad network since it can work with Google Ads as well.
Mgid Review, Rates, Overall
Mgid makes it easy for publishers who are starting around to enjoy revenue off the traffic that they have generated. The network is old and has nearly a decade long history of operation behind it. It continues to give the newer networks a run for their money. The widget which forms the hub of operation for the ad network is easily accessible, downloadable and usable. The user needs no prior training in that regard.
In conclusion, Mgid review, rates, overall outlines that ad network is a good way to monetize your website or blogs. The rates that it offers in the European and US markets are competitive. Despite the fact that it does have its drawbacks, it offers a wide range of benefits to the end customer be it the advertisers or the publishers. The system offers publishers the chance to take charge of the advertisements displayed on their website. On top of that, it offers an option of changing the placement if one of the placements doesn’t work out. Its customer support and customer service helps publishers and advertisers alike make the most of the potential that the ad network has to offer.