This Taboola review will take a look at the different features of the top sponsored ad network in the world. Taboola is similar to other ad networking applications including Outbrain etc. which continue to set the tone for promoted content around the world. Taboola was founded in the year 2007. It continues to be one of the most sought after ad networks for publishers and advertisers alike as far as sponsored content is concerned.
Because of its size, the ad network has strict requirements for publishers that can become a part. To become a part, publishers need to have a minimum traffic of 500,000 page view per month, unless they are looking to use the promoted content to increase the number of visitors coming to their area. The ad network is fairly popular among publishers and advertisers and that is largely because it offers a wide range of state of the art services to them.
Its customers include large and successful firms such as TMZ, New York Times, etc. The ad network offers a steady stream of revenue to publishers who are able to come through the publisher requirements. On the other hand, advertisers simply have a chance to get content on websites where it has more chance of being clicked on and read. This means that Taboola offers advertisers access to responsive customers.
Here is a look at some of the features that are offered by Taboola.
- A steady and healthy pay to publishers who are able to offer the right number of visitors on their websites
- A simple widget which can be easy installed, found and made use of to get started with content promotion
- Customer support system to help customers all the way, irrespective of the need and whether it is a publisher or an advertiser
- Website variations in different languages to help reach out to people all over the globe, including one in Spanish.
- Provides targeted traffic
- A healthy CTR
- A fill rate of 100%
- Easy to handle and customize the advertisements
- Publishers and advertisers have complete control over the content
An ad network is unable to flourish if it cannot offer publishers the right rate for their ad spaces and charge lower rates from advertisers that they are going to pay other advertising networks. The high CTR is what has shot the Taboola up to fame. The rate for ad spaces and promoted content being displayed on another person’s website is typically high which has meant that publishers can get as high a CTR as 15% or $0.15 per click.
Despite the fact that Taboola rates are well guarded on their website, the rates they charge for their services aren’t high either. The charges are a proportion of the earning of the publisher, making it reasonable for the advertiser and the publisher. For both, the need to pay Taboola is down to the fact that it provides them with facilities to check the performance of the advertisement real time, gives them complete control over the advertisements on offer. The rates offered by Taboola are one of the reasons why promoted content has continued to become popular over the years and hence is justifiable.
Taboola Ad Types
For an ad network to be able to survive, it needs to be able to cater to the needs of the publishers and the advertisers. Different advertisers can have different needs. Most advertisers don’t have a set advertising type in mind and would prefer to be able to have options in their purchase. The same is the case for publishers; certain publishers are not comfortable with certain types of ads. Similarly, Taboola understands the need in the market and is thus able to produce high quality ad types.
Here is a look at the Taboola ad types on offer:
- In Content Ads
- Side Bar Widget
- Link Widget
- Related Content Widget
- Custom Native Ads
- Rich Media Display Ads
- Custom Display Ads
- Mobile Web Ads
Taboola vs AdSense
Taboola vs AdSense is a comparison that needs to be made if proper review of Taboola is to be made. The important thing about AdSense is that it is powered by Google. This means in terms of the span of operation, AdSense is able to beat Taboola. Despite that, Taboola does have a sizeable coverage of its own. Testament to its multi cultural appeal is the fact that its website has a translated version in different languages.
The rates being offered by Taboola and AdSense are similar in more ways than one. First up, the rates both ad networks offer to the publishers are high which is why more and more publishers are willing to let promoted content on their website. Similarly, the rates they charge for their services are low. AdSense is able to offer lower rates primarily because of its financial clout and that is what makes it better in terms of rates to Taboola.
Despite that, Taboola continues to be a high quality ad network, which focuses most of its energy on content promotion advertising. It is a good network for people to use who are looking to experiment with their advertising network.
Taboola Review, Rates, Overall
In conclusion, having taken a look at Taboola review, rates, overall, it is clear that the ad network has distinct potential. It offers a wide range of services to customers, irrespective of whether they are publishers or advertisers. It offers a wide variety of ad types in addition to promoted contents, and yet that continues to be the mainstay of the ad network.
The rate that it is offering as well as the overall performance of the ad network is encouraging. It is willing to provide the right rates to publishers in a bid to encourage them to allow more space. The customer support personnel for example are willing to help advertisers and publishers with different customer support representatives to ensure they are able to understand the ad network, and make the most of its functionality.