This piece gives the readers a Videology review. The company provides its customers with an advertising and technology platform that is packed with solutions to their major problems. While most online platform have expanded their advertising base and started to make use of the more tech heavy ad spaces on offer, this company has continued focus on providing facilities to the customers in managing, handling, creating and controlling video and TV advertising. Videology is the brainchild of the people who founded Advertising.com. Without fail, Videology is considered the largest video advertising network in the market.
The company works primarily over the internet and its wide range of customers that it is able to cater to include agencies, advertisers, media companies, and publishers, etc. Videology has been on an aggressive growth strategy and were able to raise $300 million recently.
The founder of the company Mr. Scott Ferber has been able to turn the platform from one that entered the market with little notice to the home of video advertising. Ever since it was founded back in the year 2007, the company has continued to expand. Working under private ownership, has allowed Videology to offer quality performance that has attracted both publishers and advertisers alike. Here is a look at some of the features that Videology Inc. is able to offer:
- Providing advertisers with a campaign engine, where marketers are given a platform to plan, optimize and buy digital advertising campaigns across a number of different platforms and screens
- Allows customers to measure digital advertising campaigns
- Offers planning solutions
- Offers forecasting solutions
- Allows access to third party solutions
- Solutions to reporting and analytics problems
- Ability to manage and track traffic
- Ensures actionable insight to the audience
At the end of the day, both publishers and advertisers are concerned with the rates being charged. If the rate being charged by Videology for its services is lower, more and more advertisers will feel encouraged to join the platform. Similarly, if the rate being offered to publishers for posting the ad video on their website is high, publishers will be more willing to lend ad spaces on their website since it earns them good money.
In terms of Videology rates, the network has kept it well guarded on its website. Irrespective, as per publishers, the amount being paid by the biggest video ad-network on the internet for their ad spaces is reasonable and justifiable. Despite not being the highest, the rate being paid is based on the amount of visitors and unique visitors that come to the website. This makes it a more objective way of paying publishes, decreasing discrepancies or favoritism in the payments being made to the publishers.
Similarly, the advertisers are charged lower prices, but there are networks that charge even lower prices. The reason for the rates being charges has got to with the facilities that the platform offers to advertisers. It offers advertisers a number of options to create, control, and manage their advertisement campaigns. On top of that, its rates are justifiable because of the effective customer support that it continues to offer to its customers.
Videology Ad Types
For an ad network to flourish, it needs to have different ad formats and types that they should work in. Despite the fact that this ad network is considered one of the oldest and most prosperous video ad networks, it does offer other ad types and ad formats to the customers. The more the choice of ad types, the greater the avenues of development available to an ad network, because most advertisers are looking for variety, before they settle on one particular type.
Here is a look at the Videology Ad Types on offer:
- Video (all sizes and formats)
- TV ads
Videology vs AdSense
A Videology vs AdSense comparison will give the reader a measure of the potency of the former. While one is a video ad network restricted in performance solely on the video advertisement, the other is a more far-reaching, broad based ad network that is backed by one of the largest tech companies in the world. While Videology is also the brainchild of Adevrtising.com founders, it does not have the same economic power behind it as AdSense. This discrepancy is evident in terms of the rate being charged and paid by the ad network. While AdSense is able to pay higher rates to publishers, it also offers lower rates to advertisers.
Videology cannot match AdSense in terms of their economic clout. However, in terms of technology, the two have closer contest. Both are able to offer advertisers the chance to create, manage, and control their advertisement campaigns. Similarly, in terms vetting of publishers to enter the website, both have strict criterions based on the number of people that regularly visit the website, etc.
While Videology cannot quite catch up to the same level as AdSense, it does have considerable potential. Due to its limited scope, it cannot be a wholesome alternative to AdSense but it could be the right option for people who are looking to experiment with video ads.
Videology Review, Rates, Overall
In conclusion having looked at the Videology review, rates, overall it can said that while the ad serving platform displays immense potential for growth. It has continued to go from strength to strength ever since its foundation was laid in the year 2007. One of the reasons for its growth has been the fact that it has set it sights on a particular set of ad types and it has continued to develop that niche. Instead of over stretching the ad network and its resources, it has kept a focused approach on video ads, which has meant that it is now the biggest video ad network on the internet.
Because it has a video ad centric approach, it is able to develop technology that is specific to the field, offering greater usability to advertisers and publishers alike. The customer support to back it up, in combination with the reasonable rates being charges, makes it a more plausible option for people to use. All in all, the potential in Videology is there to see, and the fact that it has become the top video ad network speaks volumes of the quality on offer.